Thursday, February 22, 2018
  • Friday, Oct. 3, 2003
Can Borrowing Ten Words Be Copyright Infringement?

A federal appeals court recently ordered Audi of America and advertising agency McKinney & Silver (M&S), Raleigh, N.C., to pay almost a million dollars in damages for using about 10 words in one television commercial.

In 1999, Audi ran a commercial promoting its new TT Coupe. The...

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