Friday, October 28, 2016
  • Friday, Oct. 3, 2003
Can Borrowing Ten Words Be Copyright Infringement?

A federal appeals court recently ordered Audi of America and advertising agency McKinney & Silver (M&S), Raleigh, N.C., to pay almost a million dollars in damages for using about 10 words in one television commercial.

In 1999, Audi ran a commercial promoting its new TT Coupe. The...

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.