Sunday, January 20, 2019
  • Tuesday, Jun. 20, 2017
Burger King's Google Stunt That Went Awry Scores Cannes Lions Direct Grand Prix
  • CANNES, France
  • --

The Whopper-sized prank that went awry landed on its feet at the Cannes Lions, scoring the Direct Grand Prix, underscoring how the jury valued the risk taking of agency DAVID Miami for client Burger King. The campaign consisted of 15-second spots which posed the query, “OK, Google, what is the...

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