Wednesday, September 28, 2016
  • Friday, Feb. 4, 2000
Buckley Plays Monkey In The Middle For E*Trade

The problem with Super Bowl advertising is that everyone tries too hard. Expectations run high, clients spend a load, and often the outcome is disappointing. This year, Goodby, Silverstein & Partners (GS&P), San Francisco, answered the ad hype by intentionally giving the impression that...

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