Monday, October 24, 2016
  • Friday, Aug. 18, 2006
Brandstand: OfficeMax And DDB Chicago Get Schooled in Branded Entertainment

OfficeMax, with the help of DDB Chicago, "punk'd" a bunch of Tuckahoe Middle School students for its latest back-to-school campaign. Breaking tradition with 30-second ads, OfficeMax instead created a 60-minute original content television special in partnership with Hollywood Records, teen...

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