Saturday, October 1, 2016
  • Friday, May. 11, 2001
BMW Weaves Through The Web With Five Filmmakers

The Hire—a groundbreaking series of Web-based short films, underwritten by BMW of North America and directed by A-list feature filmmakers—has started to surface on bmwfilms. com. The integrated campaign also includes teaser TV spots, a theatrical trailer and print ads designed to lead viewers to...

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