Tuesday, October 25, 2016
  • Tuesday, Jul. 24, 2012
Big Game Buy: Pepsi Nabs Super Bowl Halftime Show
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Pepsi has scored the Super Bowl halftime show.

The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal were not disclosed.

The Purchase, N.Y.-based...

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