• Friday, Jan. 21, 2011
Big Game: Bigger Demand, Bigger Numbers
  • LOS ANGELES
  • --

During this pre-game juncture, the Super Bowl advertising playbook appears to be calling for an economic rebound. Currently 30 seconds of airtime on the Big Game is going for an average of $2.8 million to $3 million, up from last year's spread of $2.5 million to $2.8 million.
    The...

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