Saturday, February 24, 2018
  • Friday, Oct. 12, 2007
The Best Work You May Never See: Wrong Chemistry Is Right For A Poignant PSA

That elusive intangible known as chemistry--typically referring to a magical interaction between actors--is what often makes a great spot. But in this case the finished :30 has no human actors and the chemistry literally turns bad, still making for a most poignant ad message.

We open...

This content is archived. The full version is only available to SHOOT members.

CLICK HERE TO PURCHASE MEMBERSHIP

Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.