Thursday, October 27, 2016
  • Friday, Oct. 12, 2007
The Best Work You May Never See: Wrong Chemistry Is Right For A Poignant PSA

That elusive intangible known as chemistry--typically referring to a magical interaction between actors--is what often makes a great spot. But in this case the finished :30 has no human actors and the chemistry literally turns bad, still making for a most poignant ad message.

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