The Best Work You May Never See: U.K. Department of Transport's "Named Rider" From AMV BBDO
We see motorcycles in traffic who are identified with bold, stylized neon signs bearing their names and other information, such as Tom who's "shy" and "retiring," and Nick and Helen, who "met online." Car drivers weaving in and out of the same traffic take notice of them, which is the point--to...
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