Tuesday, September 27, 2016
  • Friday, May. 15, 2009
The Best Work You May Never See: Sun Chips' "Our Small Step" Directed by Robert Maya

This spot is the ultimate product shot, with special significance attached. Also unlike conventional product shots, the product is seen deteriorating before our very eyes.
    A supered message begins the spot. It reads, "An empty bag?"
    Soon it is joined by a second question: "Or a...

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