Sunday, February 18, 2018
  • Friday, Sep. 3, 2010
The Best Work You May Never See: SportChek's "Helmet" Directed By Brian Lee Hughes

A boy wearing a grease stained bike helmet tell his mom that it's still stuck on his head.
  She immediately instructs a nearby worker at a grease removal service to "do it again," meaning to repeat dousing the lad's head in grease.

The worker looks at her in disbelief,...

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