Wednesday, October 26, 2016
  • Friday, Apr. 8, 2011
The Best Work You May Never See: Specsavers' "Lift" Directed By Jeff Stark

A businessman with a bit of an arrogant air is standing and trying to read the newspaper. To focus properly on the text, he has to extend his arms. The camera reveals the only problem to this improvised, makeshift sight correction--he happens to be standing in an elevator.

The lift'...

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