Tuesday, October 25, 2016
  • Friday, Feb. 2, 2007
The Best Work You May Never See: Sony Walkman MP3's "Doctor" Via Young & Rubicam, Singapore

A bespectacled audiologist named Dr. Smith introduces himself to us. He comes out from behind his desk and walks to an examination table. He points to a nearby watermelon, noting that a person is "a soundaholic" if he wonders what the melon would sound like if dropped from a 36-story building,...

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