Sunday, February 18, 2018
  • Friday, Sep. 14, 2007
The Best Work You May Never See: Receptionist Kills Idaho Lottery Spot Concept

Forget about a viable ad concept dying in committee or in focus groups. In this charming tongue-in-cheek, largely black-and-white animation :30, the commercial assassin is instead a receptionist who answers phones at the Idaho Lottery office.

We open on a ringing phone that is picked...

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