Friday, October 21, 2016
  • Friday, Sep. 19, 2008
The Best Work You May Never See: The RBC Blue Water Project's "This Much" From BBDO Toronto

This animated spot dips us into the drink as a voiceover relates that oceans, rivers and lakes might seem like vast sources of H2O but the reality is that they're 97.5 percent salt water and only 2.5 percent fresh water.
    The camera takes us deep into the body of water, revealing fish...

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