Sunday, February 18, 2018
  • Friday, Jan. 18, 2013
The Best Work You May Never See: New York Lottery's "Thumb Wars"

The Perlorian Brothers of MJZ directed this spot which asks viewers to imagine what it would be like to multiply the feeling of "winning" a game of thumb war. The ad depicts several replays of an individual winning a thumb war game, showcasing what the "winning...

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