Sunday, February 25, 2018
  • Friday, Feb. 26, 2010
The Best Work You May Never See: Chicago White Sox's "Prepare" From Energy BBDO

The camera places us in a baseball stadium--but it's hardly baseball season in this black-and-white commercial. Snow is falling, the stadium is empty, the dugouts desolate.

Yet against this backdrop, a voiceover tells us what Chicago White Sox players are doing: catcher A.J....

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