Thursday, October 27, 2016
  • Friday, Dec. 5, 2008
The Best Work You May Never See: ALS Spot Is "Head And Shoulders" Above The PSA Fray

We open on the mundane which turns out to be an entrée to the profoundly moving in this PSA from Toronto ad agency Lowe Roche. A man looks in the mirror, shaving cream on his face, about to razor away the overnight stubble as he gets ready for another day...

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