Thursday, October 27, 2016
  • Wednesday, Jul. 27, 2011
Benton & Bowles Ad Man Credited With Charmin "Squeeze" Campaign Dies
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John Chervokas, an advertising man and wordsmith who was credited with introducing a toilet paper slogan into popular culture with his "Please Don't Squeeze the Charmin" campaign, has died at age 74.

Chervokas, who lived in Briarcliff Manor, died Saturday of a stroke at a Manhattan...

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