Monday, October 24, 2016
  • Thursday, Dec. 4, 2014
Beacon Marketing: Unwanted Big Brother Or Shoppers' Ally
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From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move?

The square or rectangular devices, smaller than a smartphone, can hang on a wall or be...

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