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    “Bachelor” Finale Engages Viewers; Nielsen Week In Review

    By SHOOTUpdated:No Comments3680 Views
    Cast members Cassie Randolph, left, and Colton Underwood from the reality series, “The Bachelor,” appear during an interview in New York on Wednesday, March 13, 2019. (AP Photo/Gary Gerard Hamilton)

    An unusual ending to ABC’s long-running attempted love matches on “The Bachelor” paid off for the network.

    Both parts of the finale to the 23rd edition of the series hit the Nielsen company’s top 10 last week, as bachelor Colton Underwood — who started his reign as a virgin — revealed he was dating contestant Cassie Randolph.

    That wasn’t initially the plan, since Underwood jumped a fence to abandon the two women who had been finalists to chase Randolph, who had left the show.

    The show’s performance led ABC to its fourth weekly win in a row among viewers aged 18-to-49, the demographic its advertisers chase. That’s ABC’s longest streak among this group in nearly four years.

    CBS won the week among all viewers, averaging 6 million people watching in primetime. ABC had 5.1 million, NBC had 4.5 million, Fox had 2.7 million, Univision and ION Television tied with 1.37 million, Telemundo had 1.1 million and the CW had 900,000.

    Fox News Channel was the week’s most popular cable network, averaging 2.33 million viewers in primetime. ESPN had 1.94 million, MSNBC had 1.82 million, HGTV had 1.28 million and History had 1.22 million.

    ABC’s “World News Tonight” topped the evening newscasts with an average of 8.6 million viewers. NBC’s “Nightly News” had 8.2 million viewers and the “CBS Evening News” had 6.1 million.

    Below are primetime viewership numbers compiled by Nielsen for March 11-17. Listings include the week’s ranking and viewership.

    1. “NCIS,” CBS, 12.08 million.
    2. “The Voice” (Monday), NBC, 10.54 million.
    3. “60 Minutes,” CBS, 10.1 million.
    4. “FBI,” CBS, 8.96 million.
    5. “NCIS: Los Angeles,” CBS, 8.47 million.
    6. “Bachelor Season Finale” (Tuesday), ABC, 8.24 million.
    7. “The Bachelor” (Monday), ABC, 8.16 million.
    8. “Blue Bloods,” CBS, 7.84 million.
    9. “The Good Doctor,” ABC, 7.78 million.
    10. “This is Us,” NBC, 7.75 million.
    11. “God Friended Me,” CBS, 7.73 million.
    12. “The Big Bang Theory,” CBS, 7.64 million.
    13. “Survivor,” CBS, 7.54 million.
    14. “American Idol” (Sunday), ABC, 7.18 million.
    15. “NCIS: New Orleans,” CBS, 6.98 million.
    16. “Grey’s Anatomy,” ABC, 6.58 million.
    17. “Hawaii Five-0,” CBS, 6.54 million.
    18. “The Neighborhood,” CBS, 6.44 million.
    19. “Magnum P.I.,” CBS, 6.05 million.
    20. “New Amsterdam,” NBC, 5.99 million.

    ABC is owned by The Walt Disney Co.; CBS is a division of CBS Corp.; Fox is owned by 21st Century Fox; NBC is owned by NBC Universal.

    By David Bauder, Media Writer

    Category:News
    Tags:NielsenThe Bachelor

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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