• Friday, Apr. 5, 2002
Authenticity Over Replication

How often have you heard a great piece of music on a spot and said, "I know that song …"? Recognition of a brand is good, right?

As I talk to creatives regarding great music for their campaigns, I often find the word "authenticity" cropping up in conversation. We have all seen movies...

This content is archived. The full version is only available to SHOOT members.

CLICK HERE TO PURCHASE MEMBERSHIP

Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.

 

MySHOOT Company Profiles