Monday, October 24, 2016
  • Friday, Apr. 5, 2002
Authenticity Over Replication

How often have you heard a great piece of music on a spot and said, "I know that song …"? Recognition of a brand is good, right?

As I talk to creatives regarding great music for their campaigns, I often find the word "authenticity" cropping up in conversation. We have all seen movies...

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