Friday, October 21, 2016
  • Wednesday, Jan. 11, 2012
The Art of Branding: Maintaining, Recapturing Relevance For Consumers
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Apple orchestrated one in consumer electronics. Cadillac in cars. Al Gore in politics. And Tim Tebow in football. Now, Lincoln is trying to stage one of its own for its aging cars.

Everyone loves a comeback. But it's not as easy as it looks.

Strong brand recognition is...

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