- Thursday, Feb. 1, 2018
- NEW YORK
Bicoastal production company Honor Society has signed director Ariel Danziger for U.S. commercial representation. Danziger is a cinematic storyteller whose spots span such brands as eBay, Bank of America, Nescafé, Maybelline, PayPal, Bacardi and Tresemme. His music video work has earned international praise, including two MTV VMA recognitions for his Muse “Uprising” and Passion Pit “The Reeling” music videos. The video he helmed for Mexican Rock Band Maná’s single “Lluvia al Corazon” was nominated for Best Short Form Music Video at the Latin Grammys.
Danziger split his childhood between Buenos Aires and Hawaii. After studying film at NYC’s School of Visual Arts, he moved to Barcelona to lead a boutique creative collective, shooting music-driven content for MTV España and Sonar Festival. He then shifted into branded work, shooting some of his first spots for the likes of Beck’s Beer and Motorola. He made his way back to NYC, where he spent seven years directing commercial and music video projects with Humble. Prior to joining Honor Society, he was with Alldayeveryday.
Outside of branded work, Danziger is currently wrapping production on his debut documentary short that peers in on a day in the life of an inspirational Special Olympics gold medalist.
“Ariel’s work has a unique sense of edge and grit infused into beautiful imagery,” noted Megan Kelly, Honor Society’s managing director/executive producer Megan Kelly. “He has a talent for reinventing traditional genres with a fresh approach.”
Danziger said of his new roost, “It’s really great to be a part of a company that is run by strong women who are laying the groundwork for the industry of tomorrow. Megan has taken such care to craft a highly curated roster.”