Sunday, September 25, 2016
  • Friday, May. 1, 2009
ANA/4A's Study Identifies Challenges That Marketers Face In Integrating Traditional And Digital Media
  • NEW YORK
  • --

Previous industry research indicated that marketers and agencies struggled to integrate marketing, particularly across the broad array of new and emerging media. To build on those findings, a new study was conducted to specifically address the integration of traditional and digital media....

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