Tuesday, September 27, 2016
  • Friday, Aug. 21, 2009
ANA Survey: Marketers Focused On Cost Savings
  • NEW YORK
  • --

Marketers are still being pressured to reduce their costs and spending in light of the economy, finds a new survey by the Association of National Advertisers (ANA). Eighty-seven percent of respondents indicated they are identifying cost savings and reductions,...

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