Sunday, February 18, 2018
  • Thursday, Sep. 5, 2013
ANA Survey Finds In-House Agencies Becoming More Prevalent Among Clients
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Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA (Association of National Advertisers). Fifty-eight percent of marketers currently utilize in-house agencies - a 16 percentage...

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