Tuesday, June 19, 2018
  • Monday, Aug. 15, 2011
ANA Survey Finds Branded Entertainment Has Become Mainstream Marketing Strategy
  • NEW YORK
  • --

A new survey from the Association of National Advertisers (ANA) has found that nearly two-thirds of client-side marketers--63 percent--plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many...

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