ANA Study Finds Cash Rebates, Other Undisclosed Practices Prevalent In U.S. Media Ad Buying
Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers). However, the 4A’s (American Association of...
This content is archived. The full version is only available to SHOOT members.
CLICK HERE TO PURCHASE MEMBERSHIP
Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:
- My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
- Access all SHOOT Magazine PDFs
- SHOOT Print Magazine subscription
- Management area for all SHOOT digital publications
- Personal NewsRoom
- Official PDF Version
- Coming Soon - Talent recruitment postings for projects and jobs in film, TV, commercials, etc.
Note: If you are already a paid SHOOT member please login here.
