Wednesday, December 12, 2018
  • Wednesday, Jun. 8, 2016
ANA Study Finds Cash Rebates, Other Undisclosed Practices Prevalent In U.S. Media Ad Buying
  • NEW YORK
  • --

Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers). However, the 4A’s (American Association of...

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