• Thursday, Jul. 21, 2016
ANA, Ebiquity Issue Guidelines For Media Transparency
  • NEW YORK
  • --

Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions.

A key...

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