• Friday, Oct. 17, 2014
AICP Survey: Digital Production & Preservation

Prior to 2009, 90 to 95% of commercials were shot on film, lending themselves to a 100-plus year preservation master created in the archival medium of film. But the rock-solid reality that you could “always go back to the neg” has eroded in just a few years as spot production has become 90%...

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