Friday, October 28, 2016
  • Friday, Feb. 19, 1999
AHAA! It's The Hispanic 4A's: Shunning "recycled" spots, a trade association of Hispanic advertisers promotes original work aimed at new segments of the market.

I don't see any big hats. I don't see any mariachis. What makes this spot Hispanic?" That's the kind of question clients ask Norma Orc", co-chairman/chief creative officer at La Agencia de Orc" & Asociados, Los Angeles, on a regular basis. More and more, clients are hiring...

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