Saturday, February 24, 2018
  • Saturday, Dec. 2, 2006
Agency Of The Year TBWA\Chiat\Day: Big Mac, Small Boutique Sensibilities

For Lee Clow, chairman\chief creative officer of TBWA Worldwide, the TBWA\Chiat\Day culture parallels that of client Apple in several key respects. Indeed the TBWA\Chiat\Day persona is much more akin to the human embodiment of the Macintosh than its PC counterpart as wittily depicted in...

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