Friday, September 30, 2016
  • Friday, Feb. 12, 1999
AGENCY PRODUCERS/WINTER EDITION: Chomping At The Bid - The bidding process is more elaborate, say agency producers, because the business is more competitive.

Erik Iversen, senior VP/senior producer at Ammirati Puris Lintas, New York, remembers it well. He was in the middle of bidding a job and he had just finished talking to a director on the phone about a commercial. They had gotten along well, but Iversen and his client had still not made up their...

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