Tuesday, October 25, 2016
  • Wednesday, May. 10, 2006
Agency Producers: Cell Short, Go Long

Creating engaging entertainment that isn't intrusive--all within the confines of a scant 10 seconds in order to reach the coveted youth demographic. That was the daunting challenge facing Saatchi & Saatchi Los Angeles for its Toyota Yaris client in the context of sponsoring mobisodes of the...

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