Wednesday, October 26, 2016
  • Thursday, Feb. 25, 2010
Agency POV: The Power of Television
  • Marlboro, MA
  • --

It might come as a surprise to marketers that television has lost little ground to the Internet, remaining one of the best ways to reach consumers. In 2Q 2009, watching TV in the home accounted for 77% of screen time among consumers age 2+, up 1.5% year-over-year. Rather than cannibalize...

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