The International Academy of Digital Arts & Sciences (IADAS) has revealed the winners for the 28th Annual Webby Awards, with DEPT® taking home the top honors for Webby Agency and Network of the Year. With 11 Wins and 3 Nominations, including projects like Bang & Olufsen – See Yourself In Sound, Virgin Galactic, Give a Hand and Trainline, the company earned more Webby Awards across all categories than any other agency this year.
The Academy also announced DEPT® (21 Wins, 10 Nominations) as this year’s Webby Network of the Year, with the most pieces celebrated across all Webby categories. DEPT® agencies, including BASIC/DEPT® and DEPT®, received more Webby wins, nominations and honorees than all other networks.
BASIC/DEPT® (8 wins, 7 nominations), TBWA\Media Arts Lab (8 wins, 3 nominations) and Jung von Matt AG (5 wins, 9 nominations) were all in close contention for Webby Agency of the Year. BASIC/DEPT®’s recognized work includes Gucci Ancora Fashion Show 2024, Jeff Koons: Moon Phases, Google Store and Daniel’s Music Foundation. TBWA\Media Arts Lab’s recognized work includes “Call Me” with Timothee Chalamet, iPhone + Apple Watch | Another Birthday and Huracán Ramírez vs. La Piñata Enchilada. Jung von Matt AG’s recognized work includes FIFA World in Roblox, RESISTRUMENTS and myclimate Carbon Tracker.
TBWA Worldwide (10 wins, 10 nominations), Accenture (10 wins, 8 nominations) and Stagwell (6 wins, 18 nominations) were in close contention for Webby Network of the Year. TBWA Worldwide’s recognized work includes “Call Me” with Timothee Chalamet, iPhone + Apple Watch | Another Birthday, Huracán Ramírez vs. La Piñata Enchilada, McDonald’s Family Mode, and Powerfully Peaceful (Lofi). Accenture’s recognized work includes The First Digital Nation, Play It Safe, The Impossible Bedtime Story, Lufthansa Pride Campaign 2023: “The World Says Yes to You”, Charley, The Greatest Story Ever Worn and Stranger Things 4 – The season finale. Stagwell’s recognized projects included Anti-Choice Ads, YETI: Map The Gaps, Doppelganger, PRophet Influence: Koalifyed and Cosmetic Criminals – e.l.f. Cosmetics & Movers+Shakers.
Agency work with multiple accolades include AIZOME WASTECARE™ (SERVICEPLAN GERMANY) with 5 wins, Call Me with Timothee Chalamet (TBWA\ Media Arts Lab), The Adobe ‘I Love You, Acrobat’ Campaign (Golin Dallas) and Missing Matoaka (BBDO Canada) with 4 wins each, Bang & Olufsen – See Yourself In Sound (DEPT®), Climate Realism (Publicis Media GmbH), Driving While Black (Goodby Silverstein & Partners), FIFA World in Roblox (Jung von Matt AG), Grimace’s Birthday (Wieden + Kennedy), Lies of P (ONE PR Studio), Oreo Cheat Cookies (Publicis Media GmbH), Snoop Goes Smokeless (The Martin Agency) and Thrillboards (AMVBBDO) with 3 wins each. This year’s Webby Awards saw winning work from around the world from organizations including CHEP Network (Australia), Rethink (Canada), SERVICEPLAN GERMANY (Germany), AMVBBDO (UK), Supari Studios (India), TBWA\NEBOKO (Netherlands) and Tubik Studio (Ukraine).
Alongside Agency and Network, this year’s Webbys also recognize Media.Monks as Production Company of the Year, with 4 wins and 3 nominations. This is the third year in a row that Media.Monks has received the accolade. Modern Post (4 wins, 1 honoree), Tool (2 wins, 4 nominations) and Church Edit (1 win, 5 nominations) were in close contention for Production Company of the Year. Modern Post’s recognized work includes Olivia Rodrigo “Vampire,” H&M “Mugler Henrick" and Vogue “Hello You.” Tool’s recognized work includes Coachella Immersive Experience, Sewer Delivery and Coke AI Studio. Church Edit’s recognized work includes MEGAN THEE STALLION: Cobra, DOJA CAT: Paint The Town Red and META x RAYBAN: Coco Gauff x The Art of the Downtime.
“This year’s winners are the movers and shakers at the helm of our evolving digital world,” Claire Graves, president of the Webby Awards. “From their collaborations created with the biggest names in pop culture, their use of AI to create unique experiences and our commitment to human-centric storytelling, these teams have truly changed the way we view the world.”
Amber Ruffin (Late Night with Seth Meyers, The Amber Ruffin Show) will host the star-studded Webby Awards ceremony, which takes place at Cipriani Wall Street in New York City on Monday, May 13.
Advertising, Media & PR Winner Highlights:
- The Adobe ‘I Love You, Acrobat’ Campaign (Golin Dallas) won the People’s Voice Award for B2B, Branded Entertainment (Video)
- Anti-Choice Ads (72andSunny) won the Webby Award for Video Ad Shortform, Individual (Advertising, Media & PR)
- AIZOME WASTECARE™ (SERVICEPLAN GERMANY) won the Webby Award for B2B Campaign, PR Campaigns (Advertising, Media & PR)
- Bang & Olufsen – See Yourself In Sound (DEPT®) won the People’s Voice Award for Best Use of Animation or Motion Graphics, Craft (Advertising, Media & PR)
- Barbie The Movie (Mattel) won the Webby Award for Best Partnership or Collaboration, Integrated Campaign and Social Media Campaign (Advertising, Media & PR)
- Backstage with Adam Driver (Squarespace) won the Webby Award for Best Copywriting and Best Video Editing (Advertising, Media & PR)
- Bang & Olufsen – See Yourself In Sound (DEPT®) won the People’s Voice Award for Best Use of Animation or Motion Graphics, Craft (Advertising, Media & PR)
- Call Me with Timothee Chalamet (TBWA\ Media Arts Lab) won the Webby Award for Media & Entertainment (Advertising, Media & PR), Best Use of Video (Social) and Branded Entertainment (Video).
- Charley (Work & Co) won the Webby Award for Health & Wellness, General Desktop & Mobile Sites (Websites and Mobile Sites)
- Climate Doctor’s Certificate (CHEP Network) won the Webby Award for Best Community Engagement, Advertising Campaigns (Advertising, Media & PR)
- Climate Realism (Publicis Media GmbH) won the Webby Award for Sustainability & Environment (Advertising, Media & PR), Best Use of AI (Websites and Mobile Sites) and NetArt (Websites and Mobile Sites)
- Coachella Immersive Experience (Tool) won the Webby Award for Best Event Activation, PR Campaigns (Advertising, Media & PR)
- Cosmetic Criminals – e.l.f. Cosmetics & Movers+Shakers (Movers+Shakers) won the Webby Award for Long Form, Branded Entertainment (Video)
- Daniel’s Music Foundation (BASIC/DEPT®) won the People’s Voice Award for Accessible Technology, Responsible Technology (Websites and Mobile Sites)
- Doppelganger (GALE) won the People’s Voice Award for Best Use of Data Driven Media, Media Campaigns (Advertising, Media & PR)
- Driving While Black (Goodby Silverstein & Partners) won the Webby Award for Social Video (Advertising, Media & PR), Diversity, Equity & Inclusion (Social and Websites and Mobile Sites)
- Drug Test Innocence (Tubik Studio) won the People’s Voice Award for Law, General Desktop & Mobile Sites (Websites and Mobile Sites)
- FIFA World in Roblox – Connecting New Generations with FIFA World Cup™ (Jung von Matt AG) won the Webby Award for Entertainment, Sports & Music and Best Brand Integration (AI, Metaverse & Virtual)
- The First Digital Nation (The Monkeys) won the Webby Award for Best Social Impact Campaign, Advertising Campaigns (Advertising, Media & PR)
- Give A Hand (DEPT®) won the People’s Voice Award for Responsible AI, Responsible Technology (Websites and Mobile Sites)
- Google Store (BASIC/DEPT®) won the People’s Voice Award for Best Practices, Features & Design (Websites and Mobile Sites)
- The Greatest Story Ever Worn (Droga5 New York) won the Webby Award for Fashion, Beauty & Lifestyle, Branded Content (Advertising, Media & PR)
- Grimace’s Birthday (Wieden + Kennedy) won the People’s Voice Award for Food & Drink, Social Campaigns (Social)
- Gucci Ancora across Virtual Worlds won the People’s Voice Award for Arts, Fashion & Culture, General Metaverse Experiences (AI, Metaverse & Virtual)
- Huracán Ramírez vs. La Piñata Enchilada (TBWA\ Media Arts Lab) won the Webby Award for Best Art Direction, Craft (Advertising, Media & PR)
- iPhone + Apple Watch | Another Birthday (TBWA\ Media Arts Lab) won the People’s Voice Award for Health & Wellness, Branded Entertainment (Video)
- Jeff Koons: Moon Phases (BASIC/DEPT®) won the People’s Voice Award for Best User Interface, Features & Design (Websites and Mobile Sites)
- Lies of P (ONE PR Studio) won the People’s Voice Award for Best Art Direction, Game Features (Games)
- Love Language (Duolingo) won the Webby Award for Best Video Campaign and Products & Services (Advertising, Media & PR)
- Lufthansa Pride Campaign 2023: “The World Says Yes to You” (Accenture Song Germany) won the Webby Award for Tourism & Leisure, Branded Content (Advertising, Media & PR)
- McDonald’s Family Mode (TBWA\NEBOKO) won the Webby Award for Game or Application, Individual (Advertising, Media & PR)
- Missing Matoaka (BBDO Canada) won the Webby Award for Diversity, Equity & Inclusion, Branded Content (Advertising, Media & PR)
- MEGAN THEE STALLION: Cobra (Church Edit) won the People’s Voice Award for Best Editing, Performance & Craft (Video)
- myclimate Carbon Tracker (Jung von Matt AG) won the People’s Voice Award for Real Time Response Campaign, Advertising Campaigns (Advertising, Media & PR)
- Olivia Rodrigo “Vampire” (Modern Post) won the People’s Voice Award for Music Video, General Video (Video)
- Oreo Cheat Cookies (Publicis Media GmbH) won the People’s Voice Award for Food & Beverage, Branded Content (Advertising, Media & PR)
- Play It Safe (The Monkeys) won the Webby Award for Music, Branded Entertainment (Video)
- Powerfully Peaceful (Lofi) (TBWA\Chiat\Day NY) won the People’s Voice Award for Video Ad Longform, Individual (Advertising, Media & PR)
- PRophet Influence: Koalifyed (KWT Global) won the Webby Award for Marketing & Content Management, Software Services & Platforms (Apps & Software)
- RESISTRUMENTS (Jung von Matt AG) won the Webby Award for Best Original Music or Music Supervision, Craft (Advertising, Media & PR)
- Sculpting Harmony (Resn) won the Webby Award for Best Visual Design – Aesthetic and Architecture, Art & Design (Websites and Mobile Sites)
- Snoop Goes Smokeless (The Martin Agency) won the Webby Award for Brand Strategy and Viral Marketing (Advertising, Media & PR)
- Stranger Things 4 – The season finale (Accenture Song Germany) won the People’s Voice Award for Technical Achievement, Performance & Craft (Video)
- Air India – Together We Soar | Celebrating India’s 75th Republic Day (Supari Studios) won the People’s Voice Award for Best Original Music or Music Supervision, Craft (Advertising, Media & PR)
- The Impossible Bedtime Story (Droga5 New York) won the Webby Award for Best Art Direction (AI, Metaverse & Virtual) and Accessible Technology (Websites and Mobile Sites)
- They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar (IW Group) won the People’s Voice Award for Media & Entertainment, Branded Content (Advertising, Media & PR)
- Trainline – A rallying cry to use railways won the People’s Voice Award for Sustainability & Environment, Branded Content (Advertising, Media & PR)
- Thrillboards (AMVBBDO) won the People’s Voice Award for Experience Marketing, Individual (Advertising, Media & PR)
- Tudum by Netflix’s Companion Guide to Rebel Moon (Netflix) won the People’s Voice Award for Best Multimedia Storytelling, Craft (Advertising, Media & PR)
- Virgin Galactic (DEPT®) won the People’s Voice Award for Travel & Lifestyle, General Desktop & Mobile Sites (Websites and Mobile Sites)
- YETI – Map The Gaps (Code and Theory) won the People’s Voice Award for Best Use of Online Media, Media Campaigns (Advertising, Media & PR)
Webby Winners are selected by the International Academy of Digital Arts and Sciences. Members include: Samira Ansari, chief creative officer, Ogilvy New York; Rosie Bardales, chief creative officer, VML; Oriel Davis-Lyons, chief creative officer, Mother New York; Monique Francis, head of marketing, Hoorae; Pancho González, chief creative officer, Inbrax; Jim Habig, VP marketing, LinkedIn; Emma Harman, global chief client officer, Whalar; Todd Kaplan, chief marketing officer, Pepsi Co; Craig Minassian, chief communications & marketing officer, Clinton Foundation; Ashley Murphy, VP global consumer marketing, Rare Beauty; Jaime Robinson, co-founder & chief creative officer, Joan Creative; Shannon Washington, global chief creative officer of Gotham, McCann Worldgroup; and Julia White, chief marketing & solutions officer, SAP.
To view the full list of winners, click here.
