Saturday, October 22, 2016
  • Friday, Sep. 8, 2006
Advertising Agency Creative Series: Emmy Award-Winning Perspectives On The Industry

"The challenges for all of us in this business are twofold," relates Tim Pontarelli, group creative director at Leo Burnett USA, Chicago. "One is to up the entertainment value. That's what will generate attention for your story. Otherwise you're just telling a story like every other story a...

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