Friday, December 14, 2018
  • Tuesday, Jun. 21, 2016
Advertisers Seek The New Face of the Olympics

This year more than ever, the so-called "face" of the Olympics could be a wrestler, or a fencer, or an athlete who most of the world has never heard of before.

Armed with data that measures popularity in much deeper ways than in years past, and in hopes of picking the perfect storytellers...

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