Monday, October 24, 2016
  • Thursday, Oct. 18, 2012
Advertisers' Dropping of Lance Armstrong Reflects Tricky Nature of Celeb/Athlete Endorsements
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Nike forgave Tiger Woods after he apologized for cheating on his wife. It welcomed back Michael Vick once he served time for illegal dog-fighting. But the company dropped Lance Armstrong faster than the cyclist could do a lap around the block.

What's the difference? A marketer's...

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