Tuesday, February 20, 2018
  • Friday, Apr. 18, 2003
Ad Buzz Prevalent At NAB; Viability Of :30s Defended

While he believes new media choices that empower consumers will transform key aspects of advertising and the broadcast business model, Jeff Shell, CEO of Gemstar-TV Guide International, Pasadena, Calif., provided a bit of historical perspective underscoring that changes in the marketplace don't...

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