Sunday, November 18, 2018
  • Monday, Aug. 1, 2016
4A’s Rejects ANA/Ebiquity Guidelines On Agency-Client Relationships
  • NEW YORK
  • --

While it urges transparency in media buying practices and the relationship between clients and agencies, the 4A’s (American Association of Advertising Agencies) disagrees with the ANA (Association of National Advertisers) as to how to best attain that goal. Last week Nancy Hill, president and...

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