Friday, May. 26, 2023

Over two decades ago, director Melanie Bridge, producer Sharlene George, and chairperson Paul Prince started the New Zealand-based production house, The Sweetshop. Since then, the company has grown in prominence and impact, picking up such honors as multiple Cannes Lions and D&AD Pencils,...

Monday, Mar. 7, 2022

Global production company Sweetshop has expanded comedy performance director Kate Halpin’s representation to the U.S. This marks her first representation for commercials and branded content in the U.S. market. Sweetshop continues to handle her in Australia.

Halpin has directed TV...

Tuesday, Jun. 29, 2021

Global production company Sweetshop has signed director Michael Downing for representation in the U.S. 

Downing’s work is defined by a subtle, observational, and comedic style with an emphasis on performance. He has crafted memorable, award-winning work for agencies on both sides of the...

Tuesday, Nov. 24, 2020

Production houses Interrogate and Sweetshop have joined forces in the U.S. Interrogate, with bases of operation in Los Angeles, New York and Sydney, has been in business for 10 years while Sweetshop--maintaining offices in L.A., NY, London, Shanghai, Bangkok, Melbourne, Sydney and Auckland--is...

Wednesday, Jul. 15, 2020

Sweetshop has signed director Robert Schwentke for commercials and long-form branded projects globally. This marks the veteran feature filmmaker’s first career representation in the ad arena.

Schwentke has a diverse body of work ranging from edge-of-your-seat thrillers to action comedies...

Wednesday, Jun. 5, 2019

Sweetshop has signed director Nicolas Jack Davies for commercials and branded content globally. Davies, whose work spans film, TV, spots and music videos, had previously been represented by Pulse.

Davies’ work has been nominated at the Grammy Awards and MTV MVAs, and has won a host of...

Tuesday, Mar. 19, 2019

Sweetshop has signed director Liz Murphy for global representation.

Murphy’s passion is “to make stuff that gives people the feels.” Prior to joining Sweetshop, she was repped by production house Nice Shirt in the U.K.  Her work has been recognized around the globe at Adfest and other...

Tuesday, Aug. 7, 2018

Sweetshop has signed director Jakob Marky for representation globally, excluding most of Europe where he is handled by Scandinavian shop Bacon (the U.K. is covered by Sweetshop).

Born in Gothenburg, the half-Swedish, half-Hungarian director went all the way to Australia to earn his...

Monday, Apr. 9, 2018

Sweetshop has announced a management restructure of its global team with the core aim of creating more opportunities for its international roster of Directors, allowing their content to operate across new multiple platforms and multi-outlet streams. 

Paul Prince, formerly CEO, moves into...

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