By Jonathan Landrum Jr., Entertainment Writer
LOS ANGELES (AP) --Swizz Beatz and Timbaland are bringing the "Verzuz" series back with a new major platform for viewers to watch musicians face off in a song-against-song battle.
The legendary producers announced Wednesday that Verzuz cemented an exclusive partnership for independent distribution with the social media site X.
Swizz Beatz said he's looking forward to the new chapter for Verzuz, which became popular during the coronavirus pandemic.
"Not only are we excited to have Verzuz on X, we're excited to help X build the biggest entertainment company in the world," he said in statement before he thanked several X executives including owner Elon Musk for believing in their vision. "We can't wait to get back to work."
Both companies agreed on a "mutually beneficial alliance" where Swizz Beatz and Timbaland maintain full ownership and creative control, while X receives exclusive distribution rights.
Timbaland said he's thrilled to expand their viewership through X, which has more than 300 millions monthly active users. Viewers will be able to watch "Verzuz" for free.
"Our goal has always been to bring Verzuz to the world which we can now do bigger than ever," he said.
"Verzuz" came to life in 2020 after a friendly competition between Swizz Beatz and Timbaland on social media started off to entertain homebound fans during the pandemic. But their platform eventually evolved into a place where some of music's biggest stars competed against each other in the same fashion.
The series had grown from a novel event to bridging music's past and present. It began on Instagram Live to having in-person battles in front of an audience.
Some of the most epic battles have included John Legend vs. Alicia Keys, Erykah Badu vs. Jill Scott, Gladys Knight vs. Patti LaBelle, Gucci Mane vs. Jeezy, Brandy vs. Monica and Snoop Dogg vs. DMX. An April battle between Babyface vs. Teddy Riley ended abruptly due to audio issues but was completed another night.
The series was acquired by Triller in 2021, but Swizz Beatz and Timbaland sued the social video platform company for breach of contract. The producers settled with Triller in 2022.
"Our platform stands at the forefront of innovation, and Verzuz defines the essence of an innovative content experience," said X CEO Linda Yaccarino. "As we continue to work with the most exciting voices to bring premium content to X, there is no better fit than this series."
Full Lineup Set For AFI Fest; Official Selections Span 44 Countries, Include 9 Best International Feature Oscar Submissions
The American Film Institute (AFI) has unveiled the full lineup for this year’s AFI Fest, taking place in Los Angeles from October 23-27. Rounding out the slate of already announced titles are such highlights as September 5 directed by Tim Fehlbaum, All We Imagine As Light directed by Payal Kapadia, The Luckiest Man in America directed by Samir Oliveros (AFI Class of 2019), Zurawski v. Texas from executive producers Hillary Clinton, Chelsea Clinton and Jennifer Lawrence and directors Maisie Crow and Abbie Perrault, and Oh, Canada directed by Paul Schrader (AFI Class of 1969). A total of 158 films are set to screen at the 38th edition of AFI Fest.
Of the official selections, 48% are directed by women and non-binary filmmakers and 26% are directed by BIPOC filmmakers.
Additional festival highlights include documentaries Architecton directed by Victor Kossakovsky; Cheech & Chong’s Last Movie directed by David Bushell; Devo directed by Chris Smith about the legendary new wave provocateurs; Gaucho Gaucho directed by Michael Dweck and Gregory Kershaw; Group Therapy directed by Neil Berkeley with Emmy® winner Neil Patrick Harris and Tig Notaro; No Other Land directed by a Palestinian-Israeli team comprised of Basel Adra, Yuval Abraham, Rachel Szor and Hamdan Ballal; Pavements directed by Alex Ross Perry; and Separated directed by Errol Morris. Notable narrative titles include Black Dog (Gou Zen) directed by Guan Hu; Bonjour Tristesse directed by Durga Chew-Bose with Academy Award® nominee Chloë Sevigny; Caught By The Tides directed by Jia Zhangke; Hard Truths directed by Mike Leigh with... Read More