Thursday, Jun. 3, 2021

Specialty outdoor retailer REI has launched Co-op Studios, an in-house content arm. Across films, podcasts, and editorial programs, the studio develops and produces stories that entertain, enrich and explore the power of time spent outside, while complementing REI’s broader climate and racial...

Tuesday, Jun. 23, 2020

The outdoor gear company Patagonia is the latest company to announce an advertising boycott of Facebook and its Instagram app for the month of July — or longer — saying the social media giant has failed to take steps to stop the spread on its platform of "hateful lies and dangerous propaganda...

Thursday, Sep. 29, 2016

REI’S already lauded “#OptOutside”--which turned Black Friday into an opportunity for great outdoor recreational pursuits, with REI offices closed that normally bustling business day--won a pair of Grand Clios during last night’s (9/28) Clio Awards ceremony at the American Museum of Natural...

Monday, Jun. 20, 2016

Venables Bell & Partners, San Francisco, scored the Cannes Lions Promo & Activation Grand Prix honor this evening at the 63rd International Festival of Creativity on the strength of its "#OptOutside" campaign for REI whereby the retailer closed its stores on Black Friday so that their...

MySHOOT Company Profiles