in-house production
The AICE, the postproduction trade association, last week continued a mini-tradition of making an industry splash at the annual ANA (Association of National Advertisers) Masters of Marketing Conference in Orlando. AICE has distributed a unique conversation piece pertaining to agency in-house...
Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).
The study leveraged the work of the ANA Production Transparency Task Force, which was launched in August 2016. The...