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    Home » PR Firms Will Boycott Golden Globes If Substantive Reforms Aren’t Enacted

    PR Firms Will Boycott Golden Globes If Substantive Reforms Aren’t Enacted

    By SHOOTTuesday, March 16, 2021Updated:Tuesday, May 14, 2024No Comments7136 Views
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    Event signage appears above the red carpet at the 77th annual Golden Globe Awards, Sunday, Jan. 5, 2020, in Beverly Hills, Calif. More than 100 Hollywood publicity firms that collectively represent the majority of stars in film and television, said they will advise their clients to skip the Golden Globes if the Hollywood Foreign Press Association does not commit to “transformational change.” (Photo by Jordan Strauss/Invision/AP, File)

    By Jake Coyle, Film Writer

    NEW YORK (AP) --

    More than 100 Hollywood publicity firms that collectively represent the majority of stars in film and television said they will advise their clients to skip the Golden Globes if the Hollywood Foreign Press Association does not commit to "transformational change."

    In a letter sent late Monday to the HFPA, the PR companies said the press association, which puts on the Globes, must reform or many of the industry's most prominent actors will boycott its events. 

    "We call on the Hollywood Foreign Press Assn. to swiftly manifest profound and lasting change to eradicate the longstanding exclusionary ethos and pervasive practice of discriminatory behavior, unprofessionalism, ethical impropriety and alleged financial corruption endemic to the HFPA, funded by Dick Clark Productions, MRC, NBCUniversal and Comcast," the publicists wrote. 

    "To reflect how urgent and necessary we feel this work is, we cannot advocate for our clients to participate in HFPA events or interviews as we await your explicit plans and timeline for transformational change," they continued. 

    The message was the latest salvo in an ongoing scandal for the embattled Hollywood Foreign Press Association. In the days before last month's Globes, The Los Angeles Times reported that the group's 87 voting members doesn't include one Black person. Reports have also raised questions on the conduct and ethics of the HFPA, a group of largely lesser-known international writers who profit from the annual NBC telecast. 

    Pressure on the HFPA has continued, even if awards season has moved on to the Oscars. Time's Up, the advocacy organization that first debuted at the all-black 2018 Globes red carpet, has pressed the HFPA for more than statements. "We need to see specific details, timetables for change, and firm commitments," the group earlier said. 

    On Monday, Time's Up reiterated that position and endorsed the publicity firms' letter. 

    "We agree that anything less than transparent, meaningful change will no longer be acceptable. The entire world is watching," wrote Tina Tchen, president and chief executive of Time's Up.

    HFPA members pledged the organization would reform during February's broadcast. In response to the publicity firms' letter, the press association responded with an outline of various initiatives its taking while accepting it had work to do. 

    "As a demonstration of our commitment, the board has unanimously approved a plan to increase membership to a minimum of 100 members this year, with a requirement that at least 13% of the membership be Black journalists," the group said. 

    "We should have done more, and sooner," acknowledged the press association.

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    Category:News
    Tags:diversityGolden GlobesHollywood Foreign Press Associationinclusion



    How Family Films Are Taking Over Moviegoing, One Blockbuster At A Time

    Thursday, April 2, 2026
    This image released by Universal Pictures shows, from left, Luigi, voiced by Charlie Day, Mario, voiced by Chris Pratt, Yoshi, voiced by Donald Glover, and Princess Peach, voiced by Anya Taylor-Joy, in a scene from "The Super Mario Galaxy Movie." (Nintendo and Illumination/Universal Pictures via AP)

    As "The Super Mario Galaxy Movie" lands in theaters, coloring stations, collectible popcorn containers and mascot Marios are all in place to entice arguably the most prized moviegoers to Hollywood today: kids. By Sunday, Universal Pictures expects the five-day opening of the "Super Mario" sequel to reach $186 million domestically, and around $350 million worldwide. That would make it easily the biggest hit of the year, surpassing a pair of successes that also launched with young moviegoers in mind: Pixar's "Hoppers" ($297 million worldwide) and Amazon MGM's "Project Hail Mary" ($300.8 million). It's not the start of a new trend but the culmination of one. In 2024, PG-rated movies outgrossed any other rating for the first time in decades, with $3.18 billion in domestic ticket sales according to Comscore. Five of the top six movies worldwide were PG movies: "Inside Out 2," "Moana 2," "Despicable Me 4," "Wicked" and "Mufasa: The Lion King." Last year was no different. PG-rated films amassed $2.96 billion, again besting the longtime leader, PG-13. The top draws globally were "Ne Zha 2," "Zootopia 2," "Lilo & Stitch," "A Minecraft Movie" and the PG-13-rated but not exactly kid-adverse "Avatar: Fire and Ash." Good news has been hard to come by in Hollywood. Contraction, most recently with Paramount Skydance's planned purchase of Warner Bros. Discovery, has added to the anxieties of an already jittery industry. While ticket sales are up so far in 2026, they remain more than 20% below pre-pandemic levels. In February, AMC, the nation's largest exhibitor, said it would continue to shutter underperforming theaters. But despite a lot of talk about the imperiled future of moviegoing, future moviegoers — kids — are turning out in droves. "There's a... Read More

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