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    Home » PR Firms Will Boycott Golden Globes If Substantive Reforms Aren’t Enacted

    PR Firms Will Boycott Golden Globes If Substantive Reforms Aren’t Enacted

    By SHOOTTuesday, March 16, 2021Updated:Tuesday, May 14, 2024No Comments6076 Views
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    Event signage appears above the red carpet at the 77th annual Golden Globe Awards, Sunday, Jan. 5, 2020, in Beverly Hills, Calif. More than 100 Hollywood publicity firms that collectively represent the majority of stars in film and television, said they will advise their clients to skip the Golden Globes if the Hollywood Foreign Press Association does not commit to “transformational change.” (Photo by Jordan Strauss/Invision/AP, File)

    By Jake Coyle, Film Writer

    NEW YORK (AP) --

    More than 100 Hollywood publicity firms that collectively represent the majority of stars in film and television said they will advise their clients to skip the Golden Globes if the Hollywood Foreign Press Association does not commit to "transformational change."

    In a letter sent late Monday to the HFPA, the PR companies said the press association, which puts on the Globes, must reform or many of the industry's most prominent actors will boycott its events. 

    "We call on the Hollywood Foreign Press Assn. to swiftly manifest profound and lasting change to eradicate the longstanding exclusionary ethos and pervasive practice of discriminatory behavior, unprofessionalism, ethical impropriety and alleged financial corruption endemic to the HFPA, funded by Dick Clark Productions, MRC, NBCUniversal and Comcast," the publicists wrote. 

    "To reflect how urgent and necessary we feel this work is, we cannot advocate for our clients to participate in HFPA events or interviews as we await your explicit plans and timeline for transformational change," they continued. 

    The message was the latest salvo in an ongoing scandal for the embattled Hollywood Foreign Press Association. In the days before last month's Globes, The Los Angeles Times reported that the group's 87 voting members doesn't include one Black person. Reports have also raised questions on the conduct and ethics of the HFPA, a group of largely lesser-known international writers who profit from the annual NBC telecast. 

    Pressure on the HFPA has continued, even if awards season has moved on to the Oscars. Time's Up, the advocacy organization that first debuted at the all-black 2018 Globes red carpet, has pressed the HFPA for more than statements. "We need to see specific details, timetables for change, and firm commitments," the group earlier said. 

    On Monday, Time's Up reiterated that position and endorsed the publicity firms' letter. 

    "We agree that anything less than transparent, meaningful change will no longer be acceptable. The entire world is watching," wrote Tina Tchen, president and chief executive of Time's Up.

    HFPA members pledged the organization would reform during February's broadcast. In response to the publicity firms' letter, the press association responded with an outline of various initiatives its taking while accepting it had work to do. 

    "As a demonstration of our commitment, the board has unanimously approved a plan to increase membership to a minimum of 100 members this year, with a requirement that at least 13% of the membership be Black journalists," the group said. 

    "We should have done more, and sooner," acknowledged the press association.

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    Category:News
    Tags:diversityGolden GlobesHollywood Foreign Press Associationinclusion



    Director Savannah O’Leary Joins SixTwentySix For Commercials and Branded Content

    Friday, October 31, 2025

    Creative studio SixTwentySix has signed director Savannah O’Leary for U.S. representation spanning commercials and branded content. The move follows the studio’s recent acquisition of boutique production company SLMBR PRTY, marking a significant expansion of SixTwentySix’s creative footprint and bicoastal reach. O’Leary had previously been repped by SLMBR PRTY and has since ultimately decided to join the SixTwentySix roster, drawn to the culture, expertise and vibe at the company. The Toronto-born, Brooklyn-based filmmaker is known for her poised, playful, and precise storytelling. Drawing from her documentary and postproduction background, O’Leary brings an instinct for authentic human beats and an editor’s eye for rhythm--whether in anthemic campaigns or intimate profile pieces. Her directorial career began with the documentary shorts “Gone Viral” for The New Yorker and “The Making of Panthera” for DAZED Magazine, both praised for their mix of humor and heart.. Since then, she has directed campaigns for Function Health, Air Force Reserve, Huggies, eBay Motors, Marine Corps, Comcast, and BMO, while continuing to develop socially conscious work. Among her recent highlights are impact-driven campaigns for Merit America, which spotlighted working adults rising out of low-wage jobs into family-sustaining careers, and for Trillium Gift of Life Foundation in Canada, which celebrated organ transplant recipients whose lives were transformed by the gift of donation. Her portfolio of work has been recognized by the 1.4 Awards, Short of the Week, Directors’ Library, Vimeo Staff Picks, and the Webbys, underscoring her ability to merge refined craft with emotional resonance. “What the team has built at SixTwentySix is really... Read More

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