2025 EMMY Marketing Opportunities
Target your FYC campaign to SHOOT’s Audience of above-the-line & below-the-line decision makers!
Target your FYC campaign to SHOOT’s Audience of above-the-line & below-the-line decision makers!
SHOOT‘s annual in-depth Emmy coverage, including 16-Part Road to Emmy Series, shines the spotlight on the producers, directors, documentarians, cinematographers, editors, production designers, visual effects supervisors, composers and other executives and artisans in the running before, during and after Emmy nominations are announced right up to the Creative Arts Awards and Primetime Emmy Awards.Â
SHOOT ‘s strong Emmy® tradition dates back to 1997 having been the leading chronicler of the Primetime commercial Creative Arts Emmy nominees and winners since the inception of that award.  SHOOT expanded in 2005 to cover all categories of nominees and winners of the Creative Arts and Primetime Emmy Awards, and eleven years ago launched its annual in-depth 16-part “Road to Emmy Series” that covers the shows themselves and the executives and artisans behind them, spanning categories such as Directing, Cinematography, Editing, Visual Effects, Animation, Music, Sound, Production Design & more across all major categories including Comedy Series, Drama Series, Miniseries or Movie, Documentary, Variety Music or Comedy Series and Reality Competition Program. We interview and profile assorted artists and production execs, gaining insights into the shows and challenges faced. There are also assessments of Emmy prospects for nominees, as well as a look at trends in this year’s competition. And, of course we’ll continue to cover the nominations and top off the series will be special coverage of the Creative Arts winners and the Primetime winners.Â
Click Here for SHOOT’s 2025 Emmy Schedule
Read by Above-the-line and Below-the-line decision-makers, SHOOT platforms provide the ideal environments in which to promote prior to & during nomination voting that will take place 6/12-6/23 and then prior to & during final round voting that will take place 8/18-8/27. SHOOTonline.com, SHOOT Magazine PDF issues, The SHOOT>e.dition and The SHOOT Dailies are ideal for bringing attention to your programs and individual nominees because our audience consists of production & post industry executives and artisans including ATAS members (SHOOT is extremely strong in the vast majority of the ATAS peer groups) who will be reading SHOOT’s Emmy-related coverage with great interest throughout Emmy Season. Our readership includes production executives, producers, directors, cinematographers, editors, production designers, writers, visual effects & animation executives & artisans, music & sound executives & artisans and much more.
Click Here for SHOOT’s 2025 Emmy Schedule
Our audience of production & post industry executives and artisans including ATAS members (SHOOT is extremely strong in the vast majority of the ATAS peer groups) will be reading SHOOT’s Emmy-related coverage with great interest throughout Emmy Season. Our readership includes production executives, producers, directors, cinematographers, editors, production designers, writers, visual effects & animation executives & artisans, music & sound executives & artisans and much more.
Of the more than 30 Television Academy Peer Groups, representing specific fields of expertise within the motion picture, TV, and commercial production industry, SHOOT is strong in the vast majority of them, delivering decision-making news, back stories, and inspiration 365/24/7 for the last 65 years. Some of the peer groups are:
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Digital Formats: JPEG, GIF, Animated GIF, HTML5, javascript, 3rd party serving
Biggest/Splashiest High Visibility Sizes:
Regular Banner Sizes:
SHOOTonline has 40,000+ unique visitors per month and can be purchased by the week or by the month for cost savings. Â Â
The Ideal cornerstone for FYC Campaigns providing fantastic exposure all season long! In addition to the Road to Emmy Series, there will be all kinds of Emmy-related news and features that will appear on the site and in the SHOOT>e.dition & SHOOT Dailies email newsletters during the season. Because we are a highly targeted site, it is filled with industry-related content of great interest to people you want to reach who are reading all throughout the site regularly.Â
Key Benefits to advertising on SHOOTonlne
#1 When you purchase a banner it runs on the Home Page and all pages throughout the news, screenwork, and SPW sections of the site – and there are thousands of pages—a key benefit– because while thousands of users enter the site via the Home Page, thousands others enter via links in articles from one of our email newsletters so they are entering the site on all different pages and your banner will be wherever that is!Â
#2Â Banners will also rotate up and down on pages where there are multiple slots of your size. Sometimes running in two slots on the same page; always while appearing on all different pages at the same time.
#3Â Mobile Friendly! you’ll be able to provide additional size banners for mobile at no extra cost so your banners appear perfectly on all mobile devices!
File formats: JPG, GIF, Animated GIF, Flash & HTML5. 3rd party tags accepted. SHOOTonline is DFA and Jetpack certified.
Banner Sizes include regular & expandable: Billboard 970×250, Large Leaderboard 970×90, Leaderboard 728×90, Side Half Page 300X600, Side Medium Rectangle 300X250Â
Interstitial:Â up to 600×500 up to 800×550
Wallpaper/Skins: Top 1110×250 + left & right 300x up to 1250
Floor (also known as Catfisher): 970×90
Click Here for For SHOOTonline Banner Specs
Click Here for Digital Ad Rates
The SHOOT>e.dition email newsletter Published every Friday, this weekly email newsletter goes to 15,000 opt-in subscribers. The SHOOT>e.dition contains headlines/abstracts to all of the content published on SHOOTonline.com since the previous Friday’s SHOOT>e.dition. Banner creative is due three days in advance of run date.  File formats accepted: JPEG, GIF, Animated Gif; site-served; you may provide tracking tags.
Banner sizes include “Top” 468×60, “Side” 180×150, “Skyscraper” 180×600. and choice of two ‘Bottom Banner” sizes 468×60 or 595×250
2025 SHOOT>e.dition Emmy Season schedule:
Phase 1 >e.dition dates:Â Â
May: 5/2, 5/9, 5/16, 5/23, 5/30
June: 6/6, 6/13, 6/20, 6/27
Phase 2 >e.dition dates:Â Â
July: 7/4, 7/11, 7/18, 7/25
August: 8/1, 8/8, 8/15, 8/22, 8/29
SHOOT Dailies email newsletter  Published daily Monday-Friday, you can get banner to us the day before. This email newsletter has a subscriber base of 3,500. If already promoting on SHOOTonline.com and The SHOOT>e.dition, this is great add-on for making an added splash. File formats accepted: JPEG, GIF, Animated Gif.  Banner sizes include 728×90, 180×600, 180×150.
Phase 1Â Dates:
May: Week of 5/5-5/9, Week of 5/12-5/16, Week of 5/12-5/16, Week of 5/19-5/23, Week of 5/26-5/30
June: Week of 6/2-6/6, Week of 6/9-6/13, Week of 6/16-6/20, Week of 6/23–6/27
SHOOT Custom Email Blasts are sent to our opt-in database of 40,000. To utilize SHOOT’s custom email blast service there is a minimum buy requirement of a two-week SHOOTonline.com banner.
Ideal for screening invitations, streaming notices, promoting BTS Videos, and other FYC Messages.
Click Here for Custom Email Blast Rates/specs.
The look of print with all the benefits of digital. SHOOT started out as a weekly newspaper and over the decades went to twice-monthly publication and then monthly. As SHOOTonline and the SHOOT email newsletters grew, we transitioned print issues to PDF issues with digital distribution and ocassionally publishing a print issue for a special event.
When you place an Ad in a PDF Issue, your Ad will have a direct link to your FYC website. Issues are posted on SHOOTonline for 40,000 visitors to view/download. In addition we send an email blast alert to 22,000 subscribers to notifiy them that the issue is ready to download. Phase 1 issues are timed to come out prior to nominations voting and Phase 2 issues come out prior to final voting.
Put your FYC message into decision-makers’ hands!Â
Click Here for SHOOT Magazine’s June/July Phase 1 PDF Issue with digital distribution Ad Rates
Click Here for SHOOT Magazine Ad Sizes/Specs
Click Here to see past SHOOT Magazine PDF Issues
Click Here to view SHOOT digital ad specs.
Click Here to view SHOOT Custom email blast specs.
Click Here to view SHOOT Magazine PDF Issue ad specs.
Hear back from us so we can help you put together a tailor-made and cost-effective campaign
300 x 250
300 x 600
970 x 250
728 x 90
970x90
Sits right above bottom of screen, as readers scroll down, banner remains there so it is always seen!
600 x 500 up to 800 x 550
First thing users see when they go to the site, it opens on black background
1110 x 250 + left & right 300 x up to 1250
 Wraps all around top and sides of the site, biggest splashiest option
Banner sizes include "Top" 468x60, "Side" 180x150, "Skyscraper" 180x600 and choice of two "Bottom Banner" sizes 468x60 or 595x250
Banner sizes include 728x90, 180x600, 180x150.
Sent to our opt-in database of 40,000. To utilize SHOOT's custom email blast service there is a minimum buy requirement of a two-week SHOOTonline.com banner.
These are just some of the Guild Awards and Industry Awards that SHOOT covers.