SHOOT is the Ideal Audience & Environment for your Emmy “FYC” Marketing
SHOOT platforms provide the ideal environments in which to promote prior to & during nomination voting that will take place 6/12-6/23 and then prior to & during final round voting that will take place 8/18-8/27.  SHOOTonline.com, SHOOT Magazine PDF issues, The SHOOT>e.dition and The SHOOT Dailies are ideal for bringing attention to your programs and individual nominees because our audience of production & post industry executives and artisans including ATAS members (SHOOT is extremely strong in the vast majority of the ATAS peer groups) will be reading SHOOT’s Emmy-related coverage  with great interest throughout Emmy Season.  Our readership includes production executives, producers, directors, cinematographers, editors,  production designers, writers, visual effects & animation executives & artisans, music & sound executives & artisans and much more. 

Our audience of production & post industry executives and artisans including ATAS members (SHOOT is extremely strong in the vast majority of the ATAS peer groups) will be reading SHOOT’s Emmy-related coverage  with great interest throughout Emmy Season.  Our readership includes production executives, producers, directors, cinematographers, editors,  production designers, writers, visual effects & animation executives & artisans, music & sound executives & artisans and much more. 

Of the 30 Television Academy Peer Groups, representing specific fields of expertise within the motion picture, TV, and commercial production industry, SHOOT is strong in the following 27, delivering decision-making news, back stories, and inspiration 365/24/7 for the last 65 years.

Digital Formats: JPEG, GIF, Animated GIF, HTML5, javascript, 3rd party serving

Biggest/Splashiest High Visibility Sizes:

• Interstitial 600x500up to 800×550 – First thing users see when they go to the site, it opens on black background
• Wallpaper/Skin Top 1110 x 250 + left & right 300x up to 1250 – Wraps all around top and sides of the site, biggest splashiest option
  

• Floor (also known as Catfisher) Two sizes: 970×250 or 970×90 – Sits right above bottom of screen, as readers scroll down, banner remains there so it is always seen!
• Expanding Large Leaderboard: 970×90 expanding to 970×415

Regular Banner Sizes:

• Billboard: 970×250
• Large Leaderboard: 970×90
• Medium Rectangle: 300×250
• Side Half Page: 300×600

40,000+ unique visitors per month.  Purchase by the week or by the month for cost savings.   
The Ideal cornerstone for FYC Campaigns providing fantastic exposure all season long! In addition to the Road to Emmy Series, there will be all kinds of Emmy-related news and features that will appear on the site and in the SHOOT>e.dition & SHOOT Dailies email newsletters during the season.  Because we are a highly targeted site, it is filled with industry-related content of great interest to people you want to reach who are reading all throughout the site regularly. 
Key Benefits to advertising on SHOOTonlne…
#1 When you purchase a banner it runs on the Home Page and all pages throughout the news, screenwork, and SPW sections of the site – and there are thousands of pages—a key benefit– because while thousands of users enter the site via the Home Page, thousands others enter via links in articles from one of our email newsletters so they are entering the site on all different pages and your banner will be wherever that is! 
#2 Banners will also rotate up and down on pages where there are multiple slots of your size. Sometimes running in two slots on the same page; always while appearing on all different pages at the same time.
#3 Mobile Friendly! you’ll be able to provide additional size banners for mobile at no extra cost so your banners appear perfectly on all mobile devices!
File formats: JPG, GIF, Animated GIF, Flash & HTML5. 3rd party tags accepted. SHOOTonline is DFA and Jetpack certified.
Banner Sizes include regular & expandable: Billboard 970×250, Large Leaderboard 970×90, Leaderboard 728×90, Side Half Page 300X600, Side Medium Rectangle 300X250 
Interstitial: up to 600×500 up to 800×550
Wallpaper/Skins: Top 1110×250 + left & right 300x up to 1250
Floor (also known as Catfisher): 970×90

Click Here for For SHOOTonline Banner Specs

Click Here for Digital Ad Rates

The SHOOT>e.dition email newsletter  Published every Friday, this weekly email newsletter goes to 15,000 opt-in subscribers. The SHOOT>e.dition contains headlines/abstracts to all of the content published on SHOOTonline.com since the previous Friday’s SHOOT>e.dition. Banner creative is due three days in advance of run date.  File formats accepted: JPEG, GIF, Animated Gif; site-served; you may provide tracking tags.
Banner sizes include “Top” 468×60, “Side” 180×150, “Skyscraper” 180×600. and choice of two ‘Bottom Banner” sizes 468×60 or 595×250

2025 SHOOT>e.dition Emmy Season schedule:
Phase 1 >e.dition dates:  
May: 5/2, 5/9, 5/16, 5/23, 5/30
June: 6/6, 6/13, 6/20, 6/27
Phase 2 >e.dition dates:  
July: 7/4, 7/11, 7/18, 7/25
August: 8/1, 8/8, 8/15, 8/22, 8/29

SHOOT Dailies email newsletter   Published daily Monday-Friday, you can get banner to us the day before. This email newsletter has a subscriber base of 3,500.  If already promoting on SHOOTonline.com and The SHOOT>e.dition, this is great add-on for making an added splash. File formats accepted: JPEG, GIF, Animated Gif.  Banner sizes include 728×90, 180×600, 180×150.

Phase 1 Dates:
May: Week of 5/5-5/9, Week of 5/12-5/16, Week of 5/12-5/16, Week of 5/19-5/23, Week of 5/26-5/30
June: Week of 6/2-6/6, Week of 6/9-6/13, Week of 6/16-6/20, Week of 6/23–6/27

SHOOT Custom Email Blasts   sent to our opt-in database of 40,000. To utilize SHOOT’s custom email blast service there is a minimum buy requirement of a two-week SHOOTonline.com banner.

Ideal for screening invitations, streaming notices, promoting BTS Videos, and other FYC Messages.

Click Here for Custom Email Blast Rates/specs

When you run a Print Ad, the PDF version runs with live link to your FYC site in the PDF version of the issue that is posted on SHOOTonline.com for additional readers to view/download. 
We also email the PDF version to 22,000 opt-in subscribers.
Put your FYC message into decision-makers’ hands! 
Click Here for SHOOT Magazine Print (with bonus PDF version) Ad Rates
Click Here for SHOOT Magazine Ad Sizes/Specs

Click Here to view SHOOT digital ad spec sheet